Project Management
General
Effectively Managing Project Stakeholders
This online course is created to help project managers understand and resolve issues that can emerge from interactions among project stakeholders. The course contains ten concise case studies that explore common stakeholder issues. The case studies are designed to simulate the conversations and interactions that occur among project stakeholders, to show learners how to dissect causal elements from these types of conversations—just as they will have to do on their own projects—and to help them prepare appropriate responses. As students work through the case studies, they'll learn effective strategies to resolve stakeholder problems and gain the proficiency necessary to manage interactions and keep their projects on track.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Effectively Managing Project Stakeholders
Emotional Intelligence for Project Manager
Emotional intelligence (EI) is our ability to identify and control our emotions to achieve positive outcomes in our relationships. Project managers with high EI are better equipped to deal with team members, vendors, stakeholders, and sponsors and to handle and resolve conflicts. This course reviews the underlying concepts of emotional intelligence and explores how project managers can improve, and make use, of their emotional intelligence.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Emotional Intelligence for Project Manager
Ethics for Project Managers
Business ethics represent the standards for right and wrong that govern how business people act. The term also refers to the study of moral principles in the workplace. This course reviews the major ethical issues facing project managers. It looks at the specific challenges project leaders may confront as they deal with team members, vendors, stakeholders, and sponsors.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Ethics for Project Managers
PM Primer: Cognitive Ability and Decisiveness
This online course focuses on those critical thinking, decision-making, and cognitive skills vital to effective project management. To be effective, project practitioners need to do more than just apply tools and techniques. They need to think critically about their projects and make good decisions that will put themselves—and their teammates—in positions to succeed. Mastering these "softer" skills will allow team members and key project contributors to diagnose problems and situations in ways that will benefit the project, which will then propel them toward more successful outcomes. As they apply effective cognitive ability and decision-making skills, participants will make efficient choices that will help in dealing with uncertainties, and align work with expectations to lead the group to a successful result.
Type of instruction: Online
Price: $79
Hours to Complete: 2
Access to Curriculum Time: 3 Months
Register for PM Primer: Cognitive Ability and Decisiveness
PM Primer: Conflict Resolution
This online course focuses on how project managers can resolve conflicts in a project setting. Any time you convene a group of people to work together as closely as project teams do, conflicts are bound to happen. Project team members will likely have different views, personalities, and work styles that may clash as project objectives and goals are pursued. To ensure that projects achieve their goals and project teams reach their full potential, conflicts must be carefully managed and effectively resolved by skilled practitioners and key stakeholders. Project managers and team leaders must recognize the triggers that signal conflict and intervene as early as possible, to prevent problems from shifting focus away from work and to ensure that project participants interact professionally as they meet their responsibilities and execute their roles.
Type of instruction: Online
Price: $79
Hours to Complete: 2
Access to Curriculum Time: 3 months
Register for PM Primer: Conflict Resolution
Leadership PDU Bundle
The Project Management Institute® (PMI®) requires all credential holders to earn PDUs in the three areas of the PMI Talent Triangle®. MindEdge has combined three online, self-paced courses into this Leadership PDU Bundle, to provide practitioners with many of the PDUs they need to fulfill requirements in this important skill area! The three self-paced courses included in this bundle—Leading Teams, Leading and Managing Change, and Body Language for Leaders—provide 12 PDUs in total, with 7.75 PDUs specifically targeted to Leadership competency. Each of the three courses in the bundle contains real-world examples, videos, interactive games, assessments, and focused instruction. Glossaries and search functions help students quickly and easily navigate through the course, and "Ask the Expert" features allow students to pose course-related questions that will be resolved within 24-48 hours by a specialist in the field.
Type of instruction: Online
Price: $199
Hours to Complete: 12
Access to Curriculum Time: 9 months
Register for Leadership PDU Bundle
Strategic PDU Bundle
The Project Management Institute® (PMI®) requires all credential holders to earn PDUs in the three areas of the PMI Talent Triangle®. MindEdge has combined four online, self-paced courses into this Strategic PDU Bundle, to provide practitioners with many of the PDUs they need to fulfill requirements in this important skill area! The four self-paced courses included in this bundle—Emotional Intelligence for Project Managers, Introduction to Finance, PM Primer: Conflict Resolution, and Understanding and Managing Budgets—provide 11 PDUs in total, with 7.25 PDUs specifically targeted to Strategic and Business Management competencies. Each of the four courses in the bundle contains real-world examples, videos, interactive games, assessments, and focused instruction. Glossaries and search functions help students quickly and easily navigate through the course, and "Ask the Expert" features allow students to pose course-related questions that will be resolved within 24-48 hours by a specialist in the field.
Type of instruction: Online
Price: $249
Hours to Complete: 11
Access to Curriculum Time: 12 Months
Register for Strategic PDU Bundle
Managing Real World Projects
This course presents a streamlined approach to project management based on the best practices of experienced, effective project managers. It cuts through the clutter and focuses on the key principles of project management in the real world, offering tools and techniques for achieving project success. This course provides a clear road map for leading a project through the five key project stages: Initiating, Planning, Controlling, Executing and Closing. You'll be exposed to the basic tools employed in each of these stages, including templates for a comprehensive project plan, work breakdown schedules, task list, issue list, risk register and close-out documents. Each stage is illustrated by examples and video commentary by project management professionals, where you can see how best practices are applied to solve project challenges.
Type of instruction: Online
Price: $249
Hours to Complete: 10
Access to Curriculum Time: 6 months
Register for Managing Real World Projects
4CShare Global Project Management Simulation
In this simulation, you've been named the project manager for an exciting new project—the development of a knowledge-sharing database for your company, Four Corners BioPharma, Inc. The project will involve establishing processes for storing and sharing knowledge in your multinational corporation and developing the 4CShare software itself. This simulation is designed for adult learners with some project management experience. Over the course of the project, you'll make decisions about the project scope, schedule, budget, quality, and risk. As you make these decisions, an adaptive scoreboard will reflect the impact of your choices on project success.
Type of instruction: Online
Price: $359
Hours to Complete: 10
Access to Curriculum Time: 6 months
Register for 4CShare Global Project Management Simulation
Allerton Connector Highway Project Management Simulation
In this simulation, you've been named the project manager on a highway construction project in the small city of Allerton. This project is considered to be a "major project" by the Federal Highway Administration (FHWA), which means it has a budget of $500 million or more. This simulation is designed for adult learners with some project management experience. Over the course of the project, you'll make a series of decisions, each of which will impact the project in different ways. As you make these decisions, an adaptive scoreboard will reflect the impact of your choices on project success.
Type of instruction: Online
Price: $359
Hours to Complete: 10
Access to Curriculum Time: 6 months
Register for Allerton Connector Highway Project Management Simulation
Project Management Team Leadership
The vast majority of project work in today's organizations is done in a team setting. In this environment, project management team leaders have a tremendous responsibility and opportunity to develop and exhibit leadership skills. This course first discusses the roles and responsibilities of the project management team leader, in particular, their responsibility with regard to project stakeholders. Next, the course discusses how project management team leaders can build a positive team environment through effective communication, team building activities, and reflective listening. Lastly, the course covers problem-solving within the team. Project management team leaders must be effective in identifying and resolving team problems in order for the project to succeed. To do this, team leaders must have an understanding of the team dynamic for decision-making and must be able to manage conflict among personality differences and barriers.
Type of instruction: Online
Price: $359
Hours to Complete: 18
Access to Curriculum Time: 6 months
Register for Project Management Team Leadership
Effectively Handling Supplier Nonconformances
In this course the learner will acquire how to identify and handle supplier nonconformances and to understand key components for building a supplier partnership program. Participants will gain insight into the differences between short-term (interim/remedial) action and long-term (corrective/preventive) action. Participants will learn how to implement key supplier metrics for monitoring and improvement. Participants will learn how to develop, implement and maintain effective supplier nonconformance and supplier partnership programs in their organization.
Type of instruction: Self-Paced, Online
Price: $400
Hours to Complete: 16
Access to Curriculum Time: 180 Days
Register for Effectively Handling Supplier Nonconformances
CAPM® Exam Prep Course
This course is based on A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) 6th edition. If seeking PMI certification, learners enrolling in this exam prep course should be planning to sit for PMI's 6th edition exam. This completely online and self-paced project management program builds successful project managers at all levels of the organization. It provides a comprehensive preparation for the Certified Associate in Project Management (CAPM)® certification exam including exam-taking tips, 25 comprehensive module quizzes, and two full-length, 150-question practice exams covering the areas of interest from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide), which will provide a report to help you determine your areas of weakness.
Type of instruction: Online
Price: $459
Hours to Complete: 23
Access to Curriculum Time: 6 months
Register for CAPM® Exam Prep Course
Project Risk Management: PMI-RMP® Exam Prep
This completely online and self-paced nine-module risk management course helps educate project managers in identifying and responding to project risk. This course provides a comprehensive preparation for the Project Management Institute®'s PMI Risk Management Professional (PMI-RMP)® certification exam including exercises, self-assessments, interactive games, and case studies along with exam-taking tips and two full-length, 170-question practice exams covering the required five domains of risk management knowledge. Each module (Risk Strategy and Planning, Stakeholder Engagement, Risk Process Facilitation, Risk Monitoring and Reporting, Perform Specialized Risk Activities) explains how the content in that domain can be used to improve learners' risk management practices. This course aligns with the PMBOK® Guide Sixth Edition. (The PMBOK® Guide is not included in the cost of this course and must be purchased separately.
Type of instruction: Online
Price: $599
Hours to Complete: 30
Access to Curriculum Time: 6 months
Register for Project Risk Management: PMI-RMP® Exam Prep
60 PDU Project Management Course Bundle
Need to earn 60 PDUs to maintain your Project Management Professional (PMP)® certification? Are you also looking for a high quality and interesting training program to fulfill this requirement? MindEdge's 60 PDU Project Management Bundle offers Project Management Professionals® access to online, self-paced courses at a fraction of the price of purchasing courses individually. For $999 participants can access seven of our online Project Management courses for a full year and earn 60 PDUs. That is a savings of $550! Don't risk losing your PMP® certification; enroll today and start earning PDUs. MindEdge's Project Management courses are self-paced and can be conveniently accessed anytime and anywhere from a computer with an internet connection. Courses are engaging and include real-world examples, videos, interactive games, assessments, and focused instruction. An "Ask the Expert" feature allows you to pose course-related questions and receive feedback within 24 hours. Course topics are interesting and relevant to today's workplace. Project Management Professionals® will learn to improve their leadership skills, gain a better understanding of the ethical issues surrounding Project Management, learn the basics of Agile Project Management and Quality Management, and much more.
Type of instruction: Online
Price: $999
Hours to Complete: 61
Access to Curriculum Time: 12 months
Register for 60 PDU Project Management Course Bundle
Certified Associate in Project Management (CAPM) - Live Online
This course will provide entry-level project managers with the knowledge and skills necessary to successfully complete the Project Management Institute’s nationally recognized Certified Associate in Project Management (CAPM) exam. This credential is considered the standard of excellence in the field of project management and is often a required credential in the field. This comprehensive course will use learning activities, practice exams, and assignments to help students prepare for, and successfully complete, the CAPM exam.
Type of instruction: Instructor Led, Live Online
Price: $1,895
Hours to Complete: 40
Access to Curriculum Time: Schedule Varies
Register for Certified Associate in Project Management (CAPM) - Live Online
Project Management Professional (PMP) Exam Prep - Live Online
PMI's Project Management Professional (PMP®) certification is the preeminent professional credential for individuals associated with project management. This course provides students with the training, the materials and the support to prepare for the challenging PMP examination.
Type of instruction: Instructor Led, Live Online
Price: $1,895
Hours to Complete: 40
Access to Curriculum Time: Schedule Varies
Register for Project Management Professional (PMP) Exam Prep - Live Online
PM Skills PMSCP Certification
The PM Skills PMSCP certification includes 14 courses that are completely online and self-paced, which provides the most flexibility in completing the curriculum. No prerequisites are required for the PM Skills courses, but it is recommended that you complete the Interpersonal Skills for Project Leaders course before beginning the others. The learner must complete all 14 courses before taking the PMSCP certification exam. A course will be considered complete when the participant has done all assignments, exercises, review checkpoints, and has received at least a 70% on the course final exam. All PM Skills courses carry Project Management Institute Professional Development Units (PDUs).
Type of instruction: Online
Price: $699
Hours to Complete: 42
Access to Curriculum Time: 12 Months
Management Software
CompTIA Project+® Exam Prep Course
The CompTIA Project+® Exam Prep course prepares learners for passing the Project+® exam and earning the credential. It is intended to inform learners on the basics of project management, including project overview, project constraints, communication and change management, and project tools and documentation. This certification is great for someone just starting out or looking to break into the project management.
Type of instruction: Online
Price: $199
Hours to Complete: 15
Access to Curriculum Time: 6 months
Register for CompTIA Project+® Exam Prep Course
HealthMax Software Project Management Simulation
In this simulation, you've been named the project manager on a new product development project at HealthMax Software. The goal of the project is to develop HealthRecords, a new medical records software system. For HealthMax, a small company, the success of this project has become vital to its long-term viability. It is now March, and the plan is to have three satisfied early-adopter customers and a product that is ready to launch at a major trade show in June of next year. The schedule is tight, and the budget for the project has been set with no possibility of an increase. This simulation is designed for adult learners with some project management experience. You will be asked to make a series of decisions during the simulation, and each decision will impact the project in different ways. As you make these decisions, an adaptive scoreboard will reflect the impact of your choices on project success.
Type of instruction: Online
Price: $359
Hours to Complete: 10
Access to Curriculum Time: 6 months
Register for HealthMax Software Project Management Simulation
Agile
Introduction to Agile
This introductory-level course explores the methodologies and practices of Agile development and explains the key concepts and principles that form the foundation of Agile project management. This self-paced course contains vocabulary games, flashcards, and interactive exercises to supplement and enhance your understanding of Agile concepts, as well as video segments from Agile experts to help you become a more proficient Agile practitioner. The information in this course is also included in MindEdge's Agile Certified Practitioner Exam Prep course as that course's introductory modules, which also offers additional material to prepare students for the Project Management Institute®'s Agile Certified Practitioner (PMI-ACP)® Exam.
Type of instruction: Online
Price: $249
Hours to Complete: 10
Access to Curriculum Time: 6 months
Register for Introduction to Agile
Challenges For Agile Teams
This intermediate-level course is designed to help Agile practitioners decipher and solve the problems that arise regularly in their work. The course begins with 16 video segments from seasoned Agile trainers and practitioners who provide tips and best practices for addressing Agile team challenges. The course then presents 20 short case studies that test the student's understanding of Agile practices and provide guidance for resolving common problems. The case studies are structured to simulate the conversations and interactions that happen regularly on Agile projects; seeing these disputes as narratives will help students learn to deconstruct issues and diagnose the underlying problems that need to be corrected, just as they would in their everyday work. As students decode these disputes and plan appropriate responses, they'll gain the experience they need to guide their teams and to put them back on track to deliver value to their customers.
Type of instruction: Online
Price: $149
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Challenges For Agile Teams
Integrating Agile Into a Waterfall Environment
This intermediate-level course is designed to help Agile practitioners recognize and resolve many of the common issues that emerge when Agile concepts are introduced into Waterfall organizations. The course begins with 24 video segments from seasoned Agile trainers and practitioners who provide tips and best practices for addressing integration obstacles. The course then presents 20 short case studies that simulate the communication and interchanges that can occur as Agile and Waterfall practitioners work to resolve differences in the ways that they see and execute tasks. As students evaluate these case studies, they'll learn to deconstruct and diagnose any underlying problems that need to be resolved, just as they would in everyday practice. While they work to decode and correct these issues, they'll begin to recognize the common pitfalls that can happen as project teams collaborate and interact, which will allow them to step in to solve potential problems before work is affected.
Type of instruction: Online
Price: $89
Hours to Complete: 4
Access to Curriculum Time: 3 months
Register for Integrating Agile Into a Waterfall Environment
Principles of Scrum
This course outlines the fundamental theories and principles of Scrum frameworks, including the underlying philosophy and essential tools practitioners need to adapt to an Agile way of working. Implemented properly, these techniques can produce extraordinary results for stakeholders and customers. Information in this course is presented in a simple, easy-to-understand format and augmented by interactive games and exercises to improve learner understanding and retention. Case studies and video segments from experienced Scrum professionals provide real-world tips and guidance to bolster learner comprehension and expand knowledge at practical and applicable levels.
Type of instruction: Online
Price: $299
Hours to Complete: 10
Access to Curriculum Time: 6 months
Register for Principles of Scrum
Certificate in Agile Project Management
Agile project management practices have become the standard for software development projects. More recently, Agile has grown beyond software projects as more and more companies adopt Agile concepts and methodologies. Individuals who have a solid understanding of Agile have a distinct advantage in today's changing project management atmosphere. The courses included in this certificate program will provide managers the basic foundation they need to become competent Agile practitioners. The program introduces the learner to the basic methodologies, practices, and key concepts of Agile and enables the learner to explore, through case studies, many of the common challenges of working on an Agile team.
Type of instruction: Online
Price: $299
Hours to Complete: 19
Access to Curriculum Time: 12 months
Register for Certificate in Agile Project Management
Agile Certified Practitioner (PMI-ACP)® Exam Prep
This intermediate-level course is designed to prepare learners for the Project Management Institute®'s Agile Certified Practitioner (PMI-ACP)® exam. As such, learners should have some experience in Agile project management prior to enrolling. The course begins with the Agile Basics and Agile Applications modules from our Introduction to Agile course, before continuing on to cover the key tools, techniques, and strategies that PMI® has listed as important for Agile practitioners to understand to achieve their certification.
Type of instruction: Online
Price: $499
Hours to Complete: 21
Access to Curriculum Time: 6 months
Register for Agile Certified Practitioner (PMI-ACP)® Exam Prep
Agile Certified Practitioner (PMI-ACP)® Practice Exams & Exam Strategies
This course is designed to assess your readiness to take the Project Management Institute®'s Agile Certified Practitioner (PMI-ACP)® Exam. The course contains two 120-question practice exams, which cover the information in the current PMI® Agile reading list. The practice exams provide a comprehensive review of the material in this list as well as key strategies for preparing for the PMI-ACP® Exam.
Type of instruction: Online
Price: $99
Hours to Complete: 5
Access to Curriculum Time: 2 months
Register for Agile Certified Practitioner (PMI-ACP)® Practice Exams & Exam Strategies
An Overview of Marketing
Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
Type of instruction: Online
Price: $79
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for An Overview of Marketing
Sales and Marketing Soft Skills Bundle
The Sales and Marketing Soft Skills Bundle provides basic skills needed for a successful sales and marketing team. Participants will identify challenges and learn to push through to success. Within these workshops students will learn Body Language Basics, Call Center Training, Event Planning, High Performance Teams Inside the Company, In Person Sales, Marketing Basics and Fundamentals, Media and Public Relations, Motivating your Sales Team, Presentation Skills, Sales Fundamentals, Social Media Marketing, Telephone Etiquette, and the Top 10 Sales Secrets. By managing and looking at the way people interact and seeing things in a new light, participants will improve on almost every aspect of their career.
Type of instruction: Self-Paced, Online
Price: $199
Hours to Complete: 200
Access to Curriculum Time: 12 Months
Register for Sales and Marketing Soft Skills Bundle
Content Marketing
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Type of instruction: Online
Price: $89
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Register for Content Marketing
Conversion Rate Optimization
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Conversion Rate Optimization
Digital Marketing Strategy
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Digital Marketing Strategy
Google Analytics
Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Marketing Automation
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. In Module 2, the single customer view is introduced as it relates to cultivating leads. The module then covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. Loyalty programs are discussed and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Type of instruction: Online
Price: $79
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Register for Marketing Automation
Mobile Marketing
In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Paid Search (PPC)
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Type of instruction: Online
Price: $99
Hours to Complete: 4
Access to Curriculum Time: 3 months
Register for Paid Search (PPC)
Search Engine Optimization
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Search Engine Optimization
Social Media Marketing
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Type of instruction: Online
Price: $79
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Register for Social Media Marketing
Web Analytics
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Learners in this course will expand their knowledge through games, videos, case studies, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
Type of instruction: Online
Price: $79
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Certificate in Digital Marketing
This certificate in digital marketing is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. Courses in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. Digital Marketing Strategy Content Marketing Social Media Marketing Marketing Automation Web Analytics Search Engine Optimization (SEO) Paid Search/Pay Per Click Advertising (PPC) Mobile Marketing Conversion Rate Optimization The Digital Marketing Certificate can help both current marketing professionals, and those wishing new career in digital marketing, with the necessary knowledge and skills. We recommend beginning with Digital Marketing Strategy first and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion.
Type of instruction: Online
Price: $549
Hours to Complete: 28
Access to Curriculum Time: 12 months
Register for Certificate in Digital Marketing
NRF Retail Industry Fundamentals
The course focuses on customer service and the sales process, with the following high-level performance goals for participants.
Type of instruction: Self-Paced, Online
Price: $299
Hours to Complete: 5
Access to Curriculum Time: 12 Months
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