Sales, Marketing, HR, and Accounting
Bookkeeping & Tax Preparation
Ethics Seminar CE courses
Upon completion of this course you will be able to describe professional responsibilities in tax return preparation, determine the actions necessary to maintain client confidentiality and identify the requirements to practice before the IRS. This seminar qualifies for EA CE.
Type of instruction: Mentor Supported, Online
Price: $65
Hours to Complete: 3
Access to Curriculum Time: 1 Month
Register for Ethics Seminar CE courses
Tax Law Updates Seminar
With this seminar you will gain an understanding of new or changed tax laws. 3 Hours CE Credit.
Type of instruction: Mentor Supported, Online
Price: $65
Hours to Complete: 3
Access to Curriculum Time: 1 Month
Register for Tax Law Updates Seminar
Sarbanes-Oxley Act Training
The series of corporate financial scandals that took place in the United States has led to the framing of new legislation called Sarbanes-Oxley Act. This legislation was implemented to help strengthen corporate governance, restore investor confidence, and eliminate corporate corruption. The law was intended to bolster public confidence in the nation’s capital markets and imposes new duties and significant penalties for non-compliance to executives, directors, auditors, attorneys and securities analysts in public companies.
Type of instruction: Mentor Supported, Online
Price: $325
Hours to Complete: 24
Access to Curriculum Time: 3 Months
Register for Sarbanes-Oxley Act Training
Advanced Income Tax Preparation Level 1
Students will study Earned Income Tax Credit (EIC or EITC), clergy income and investments. The course continues with a more in-depth study of employee business expenses, Schedules C and E, at-risk rules and passive activities. Upon completion the student will be able to assist individual taxpayers with more in-dept.
Type of instruction: Mentor Supported, Online
Price: $499
Hours to Complete: 30
Access to Curriculum Time: 3 Months
Register for Advanced Income Tax Preparation Level 1
Advanced Income Tax Preparation Level 2
Students will study more specialized areas of taxation in this course. This course covers mended returns, special needs and concerns for seniors, tax issues for high income taxpayers, net operating losses, special issues for Schedule D, tax issues for divorced and separated taxpayers, tax planning, savings strategies, updates, guidance in responding to the IRS, state returns and nonresident alien returns. Upon completion of this course a student will be able to complete specialized individual returns. Prior tax knowledge and experience are required for this course.
Type of instruction: Mentor Supported, Online
Price: $499
Hours to Complete: 30
Access to Curriculum Time: 3 Months
Register for Advanced Income Tax Preparation Level 2
Small Business Income Tax Course Level 1
Students explore how to start a business and choose a business entity. The course expands on business organization in areas such as record keeping, receipts, expenses, and income. Topics for this course include sole proprietorships, partnerships, corporations, s-corporations, payroll taxes, retirement plans, and dispositions. This course presents an introduction to small business returns. Upon successful completion of this course students should be able to start preparing the less complex business returns.
Type of instruction: Mentor Supported, Online
Price: $499
Hours to Complete: 30
Access to Curriculum Time: 3 Months
Register for Small Business Income Tax Course Level 1
Small Business Income Tax Course Level 2
Recent economic changes make it more important than ever for taxpayers to claim all of the credits and deductions due to them and to pay no more than the exact amount of taxes they owe. As a result, qualified tax preparers are in high demand.
Type of instruction: Mentor Supported, Online
Price: $499
Hours to Complete: 30
Access to Curriculum Time: 3 Months
Register for Small Business Income Tax Course Level 2
Chartered Tax Professional
A Chartered Tax Professional (CTP) is someone who has completed a specific series of tax courses in individual and small business income tax preparation. This nationally recognized innovative online certificate course enables you to start working and earning money while completing coursework toward the CTP professional credential. After successfully completing this course, you will be qualified to prepare individual tax returns for almost all U.S. taxpayers and will also have the tax knowledge to successfully pass the Special Enrollment Examination (SEE). The Special Enrollment Examination (SEE) is a test that individuals can take to become an Enrolled Agent in the United States. The Enrolled Agent credential is issued and regulated by the Internal Revenue Service (IRS). Attention California Residents! If you live in California and plan to become a preparer of Federal and/or state income tax returns, you must meet the requirements of the California Tax Education Council (CTEC) to become licensed to practice as a California Tax Preparer. In that case, you should instead take the Chartered Tax Professional for California Residents course, which will enable you to meet the CTEC requirements while also earning your professional CTP designation. Attention Oregon Residents! This course is not suitable for Oregon residents
Type of instruction: Self-Paced, Online
Price: $1,895
Hours to Complete: 180
Access to Curriculum Time: 18 Months
Register for Chartered Tax Professional
Chartered Tax Professional Career Package
The Chartered Tax Professional (CTP) designation is the undisputed professional credential for persons who typically advise clients on income tax situations. After completing this comprehensive program, certificates will be prepared to handle almost any individual and small business income tax situation encountered. Candidates must successfully complete a series of five, computer-administered courses in income tax preparation. All courses are offered via the Internet and can be completed anywhere, anytime-24/7 – instructor support is included with each module. Each module consists of ten 3-hour lessons and can be completed in 5-10 weeks (one or two lessons per week).
Type of instruction: Mentor Supported, Online
Price: $2,199
Hours to Complete: 180
Access to Curriculum Time: 18 Months
Register for Chartered Tax Professional Career Package
Professional Bookkeeping with QuickBooks Online (Voucher Included)
Master QuickBooks Online to prepare for a rewarding career in the booking field. You will learn basic bookkeeping and accounting principles, including the types of accounting information you, the business owner, manager, bookkeeper, or accountant, need to monitor. You'll then put all those principles into practice using QuickBooks Online to enter and track your finances with ease. With this online version, you get all the advantages of computing in the cloud so that your files will be available to you virtually anytime, anywhere. This course will give you hands-on experience using QuickBooks Online to manage your business' finances—from recording income and expenses to entering checks and bank transfers to setting up a chart of accounts. You'll see how to reconcile your checking account and manage credit card and loan payments; create and print invoices, receipts, and statements; track your payables, inventory, and receivables; create estimates; generate reports; and much more. Once you complete this course, you will understand how to get your finances in order and be prepared for the QuickBooks Certified User Exam. This course offers enrollment with or without a voucher. The voucher is prepaid access to sit for the QuickBooks Certified User Exam upon eligibility. Proctor fees may apply, which are not included.
Type of instruction: Self-Paced, Online
Price: $2,375
Hours to Complete: 100
Access to Curriculum Time: 6 Months
Register for Professional Bookkeeping with QuickBooks Online (Voucher Included)
Comprehensive Tax Course
Learn to prepare tax returns for most Form 1040 individual, non-business taxpayers and small business taxpayers (self-employed/Schedule C). Learn how to research tax issues.
Type of instruction: Mentor Supported, Online
Price: $915
Hours to Complete: 60
Access to Curriculum Time: 6 Months
Register for Comprehensive Tax Course
Comprehensive Tax Course with Business Guide
Learn to prepare tax returns for most Form 1040 individual, non-business taxpayers and small business taxpayers (self-employed/Schedule C). Learn how to research tax issues.
Type of instruction: Mentor Supported, Online
Price: $965
Hours to Complete: 60
Access to Curriculum Time: 6 Months
Register for Comprehensive Tax Course with Business Guide
Bookkeeping Administration - Live Online
This course will provide an introduction to the concepts and uses of accounting in a business environment. The primary areas of study in this course include analysis of business transactions, recording procedures and the use of ledgers and journals, accounting for sales and purchases, managing cash, payroll, accruals and deferrals, and preparation and analysis of basic financial statements. After completing this course, students will have solid understanding of business and financial accounting and its role in bookkeeping administration.
Type of instruction: Self-Paced, Mentor Supported, Online
Price: $1,895
Hours to Complete: 136
Access to Curriculum Time: Schedule Varies
Register for Bookkeeping Administration - Live Online
Bookkeeping Administration Expert
This course will provide an introduction to the concepts and uses of accounting in a business environment. The primary areas of study in this course include analysis of business transactions, recording procedures and the use of ledgers and journals, accounting for sales and purchases, managing cash, payroll, accruals and deferrals, and preparation and analysis of basic financial statements. After completing this course, students will have solid understanding of business and financial accounting and its role in bookkeeping administration. This course will cover QuickBooks which is one of the most powerful tools you will use in managing your business. In addition to being a robust bookkeeping program, QuickBooks is a management tool. When set up and used properly, QuickBooks allows you to track and manage income, expenses, bank accounts, receivables, inventory, job costs, fixed assets, payables, loans, payroll, billable time, and equity in your company. It also provides you with detailed reports that are essential to making good business decisions. Throughout this course, you will learn in detail about the features in QuickBooks. This course will also cover the features and usage of Microsoft Word, PowerPoint, Excel, Outlook, and Access 2016.
Type of instruction: Self-Paced, Online
Price: $3,965
Hours to Complete: 480
Access to Curriculum Time: 12 Months
Register for Bookkeeping Administration Expert
Fundamentals of Accounting
This course will provide an introduction to the concepts and uses of accounting in a business environment. The primary areas of study in this course include analysis of business transactions, recording procedures and the use of ledgers and journals, accounting for sales and purchases, managing cash, payroll, accruals and deferrals, and preparation and analysis of basic financial statements. After completing this course, students will have solid understanding of business and financial accounting and its role in bookkeeping administration.
Type of instruction: Self-Paced, Online
Price: $1,499
Hours to Complete: 140
Access to Curriculum Time: 12 Months
Register for Fundamentals of Accounting
Start Your Own Business in Bookkeeping Administration Professional
The purpose of this course is to give the student tools, information, and strategies to equip them in a way that will give them the best chance of success when starting a business. We will discuss topics such as risk, economics, the global market, ethics, legal considerations, organization, human resources, and marketing. As a student reads, completes practices and assignments, discusses with others, and takes assessments, he or she will gain a practical understanding of the components of a small business and the steps that one takes to create and establish that business, from the idea, to the business plan, to the strategies for helping that business to succeed and grow.
Type of instruction: Self-Paced, Online
Price: $2,725
Hours to Complete: 440
Access to Curriculum Time: 12 Months
Register for Start Your Own Business in Bookkeeping Administration Professional
Professional Tax Preparer Certification (DL)
The Professional Tax Preparer Certification (DL) course teaches you how to become a tax preparation specialist equipped to prepare federal income tax filings for individuals and businesses. It also teaches you the current tax guidelines needed to prepare tax filings, plus it provides an overview of the documents, statements and other necessary filing materials.
Type of instruction: Mentor Supported, Online
Price: $2,199
Hours to Complete: 100
Access to Curriculum Time: 12 Months
Human Resources (HR)
Introduction to Human Resource Management
Human Resource Management includes the vital tasks of recruiting, screening, interviewing, training, appraising, disciplining, rewarding, and developing the employee—both for business and non-profit enterprises. Since all managers have HR responsibilities, it is important that they have an understanding of the key concepts of this increasingly important function, especially since many decisions they make about employees have possible legal ramifications. This introductory-level course draws on material from Harvard Business School professor D. Quinn Mills' book, Principles of Human Resource Management.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Introduction to Human Resource Management
Security Awareness Training
MindEdge's Security Awareness Online Training teaches employees to identify and prevent security breaches before they happen. For four cents per day per employee, your staff will have year-long, anytime, anywhere access to our highly-rated online security awareness training. This comprehensive training spans the facets of security awareness from in-office to remote security, email to phishing attacks, malware to ransomware, cloud to social media, and more.
Type of instruction: Online
Price: $15
Hours to Complete: 2
Access to Curriculum Time: 12 months
Register for Security Awareness Training
HR Ethics Series: Building an Ethical Organization
Why do ethical people commit unethical acts? While individual morality certainly plays some role in ethical decision-making, the whole is larger than the sum of its parts. Corporate culture is integral to inspiring the best from employees and identifying any ethical problems immediately. HR professionals are critical for building and maintaining an ethical organization, as they are responsible for advertising jobs, screening applicants, and onboarding, training, and monitoring employees. This course lays out the components of an ethical organization with special attention on how HR facilitates the process of building and maintaining an ethical corporate culture.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Building an Ethical Organization
HR Ethics Series: Capitalism, Inequality, and Justice
Because it is the driving force behind economic organizations worldwide, capitalism is a term that business leaders, executives, and employees should know well. Another reason to know this term well: it is at the center of much debate and controversy. At the same time that capitalism is praised for its ability to stimulate innovation and spur economic growth, it is criticized for its contribution to inequality and injustice around the world. This course will explore the topic of capitalism and its relationship to ethics, justice, and inequality.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Capitalism, Inequality, and Justice
HR Ethics Series: Common Ethical Challenges
There are certain ethical challenges that employees and organizations are likely to face. Many of these challenges arise due to the commercial nature of business. Business owners and leaders are interested in generating a profit and accruing assets, and because of this, morally troubling situations can be difficult to identify, evaluate, and navigate clearly. This course examines ethical challenges that companies and organizations may encounter and steps for how to address them. While all members of an organization are responsible for promoting and preserving an ethical culture within the organization, this course pays special attention to the role that human resources professionals play in mitigating ethical challenges.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Common Ethical Challenges
HR Ethics Series: Corporations and Corporate Social Responsibility
Corporations have a fiduciary responsibility to produce profits for shareholders, but people increasingly believe that corporations have other responsibilities as well. Corporate social responsibility (CSR) recognizes the company's duty to its community, customers, and the environment as well as to shareholder value. This course defines corporations and discusses CSR best practices and important laws, such as the Sarbanes-Oxley Act and the U.S. Foreign Corrupt Practices Act, that constrain some unethical business practices. The course focuses on how the HR department can best support CSR and sustainability.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Corporations and Corporate Social Responsibility
HR Ethics Series: Defining Business Ethics
This course provides an introduction to business ethics, laying a foundation for how the study of right and wrong can (and should) shape the way organizations conduct business. While everyone within an organization is responsible for upholding high ethical standards, this course will focus specifically on the role that human resources professionals play in establishing and maintaining an ethical culture within an organization. The course addresses the importance of a code of conduct and professional and legal standards within the business organization. It lays out different ethical systems and how they provide frameworks for making ethical decisions.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Defining Business Ethics
HR Ethics Series: Ethical Decision Making
Business leaders, managers, and staff at all levels of an organization will face decisions in their pursuit of moving the business forward—however, some decisions may be easier to navigate than others. When faced with a situation where no clear answer rings out, how do you decide on the best course of action? This course introduces learners to the principles and processes involved in making ethical decisions—that is, making decisions that are based on close examination of different ethical frameworks, the notion of right and wrong, and moral standards. This course pays special attention to situations within the realm of human resources, where upholding an ethical approach to decision making is crucial.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Ethical Decision Making
HR Ethics Series: Globalization and Ethics
Due in large part to advancements in technology, transportation, and trade, businesses now operate in an ever-expanding global economy, where communities and countries rely on one another to buy and sell needed goods and services. While many believe that globalization produces more opportunities for businesses to expand, grow, and profit, others have witnessed tremendous inequalities, harsh working conditions, and the environmental impact of globalization. This course examines the qualities of globalization and the issues and ethical challenges that can arise when businesses and organizations participate in the global economy.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Globalization and Ethics
HR Ethics Series: Issues in the Workplace
Among the more important ethical obligations of organizations are those that involve the health, safety, and fair treatment of employees. Employers have a moral and ethical obligation to protect employees against discrimination, harassment, and harm. This course reviews common workplace issues and strategies for how to address them. Because human resources professionals play a crucial role in supporting employee well-being, this course pays special attention to the role of HR in preventing and resolving issues in the workplace.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Issues in the Workplace
HR Ethics Series: Leadership and Organizational Ethics
Everyone knows that leadership is important in business ethics, but what kind of characteristics does an effective ethical leader have? How should an ethical leader deal with a crisis? Through business scenarios and real-world examples, this course addresses how leaders build ethical organizations. It addresses leadership by example and the practices leaders institute in the organization, including how leaders can effectively deal with a crisis or an ethical lapse.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Leadership and Organizational Ethics
HR Ethics Series: Theories of Ethics
Ethical dilemmas confront those in business with the fundamental question: "What's the right thing to do?" But the "right" thing is often difficult to determine and an unexamined patchwork of ideas inform the decision. In order to better understand how to judge right and wrong, this course introduces some foundational ethical systems and explores their implications for business decisions, with a particular focus on the role human resource professionals have in safeguarding ethics in a business environment. Should a business focus on following the rules or on the effects the decision will have? Can self-interest play a role in making an ethical decision? This course presents the ethical theories of utilitarianism, ethical relativism, egoism, and Kantian ethics. It also explores the role religion plays in the development of ethical systems.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Theories of Ethics
Preventing Sexual Harassment
Preventing Sexual Harassment provides a guide for managers for recognizing sexual harassment and unlawful discrimination in the workplace and for responding to and resolving complaints. After completing this course, you should be able to: Explain the EEOC definition of sexual harassment in the workplace Describe the differences between quid pro quo harassment and hostile work environment harassment Outline what constitutes "unwelcome conduct" from a legal perspective Explain how managers can detect the signs of hostile work environment Discuss the stages of a sexual harassment investigation Understand best practices for preventing sexual harassment
Type of instruction: Online
Price: $49
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Preventing Sexual Harassment
Compensation and Benefits
Understanding compensation practices and policies is crucial for any business owner, HR professional, or manager. In this introductory-level course, you will consider issues surrounding the key aspects of pay policy: legal requirements, pay equity within an organization, competitive pay within the relevant industry, how and when to grant raises, and different ways payment can be structured. Earn SHRM and HRCI credit as you develop your compensation expertise.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Compensation and Benefits
Data and Human Resource Management
Big data and data analytics are changing how businesses run and managers do their jobs. In this course, you will explore how human resource managers use data to provide better support to the employees they manage and to contribute to the strategic practices of their organizations. You will learn about different kinds of data and analyses, and you will consider how data collection and organization may factor into problem-solving processes. We will also review issues pertaining to data collection and employee privacy and confidentiality.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Data and Human Resource Management
Employee Rights
From establishing an ethics code to handling disciplinary issues, human resource managers play a key role in protecting the rights of employees by ensuring they are treated fairly, and that appropriate laws and policies are enforced. In this course, you will learn about issues relating to employee rights in the workplace. We'll consider the relationship between HR and ethics, employment laws that protect the rights of workers, and appropriate procedures for disciplining and terminating employees. The second half of the course will focus on unions and labor relations.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Employee Safety
The safety of employees should be a primary concern for employers. Human resource managers play a crucial role in ensuring workplaces are not only as safe as possible, but also in compliance with safety-related rules and guidelines. This course introduces various workplace hazards and health issues and explores the relationship between employers and the Occupational Safety and Health Administration (OSHA).
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Employee Selection
Hiring the right staff for the job can be make or break. In this introductory-level course, you will learn about the process of selecting the best candidate from a large, diverse pool of high-quality applicants. Based on D. Quinn Mills' book, Principles of Human Resource Management, the course discusses how to conduct an effective job interview, asking questions that elicit relevant information, and avoiding questions that might be seen as discriminatory. You will also consider how to discover more about a candidate through the use of reference checks, background checks, and testing. Earn SHRM and HRCI credit as you develop your understanding of this critical human resources element.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Employee Selection
Equal Employment Opportunity
Equal Employment Opportunity is an important concept for HR managers, employees, and job applicants to understand. In this introductory-level course, you will learn about many of the major employment laws, Equal Opportunity issues, and the anti-discriminatory regulations employers must be aware of in hiring, promoting, and firing employees. Earn SHRM and HRCI credit while learning about this important topic in human resources management.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Equal Employment Opportunity
Handling Difficult Conversations in the Workplace
If you're a manager or supervisor, you have probably been faced with a difficult conversation with a direct report. Not only do these conversations require sensitivity, delicacy, and in all likelihood, confidentiality, but how the conversation is handled can greatly impact the outcome. This course seeks to prepare learners to better handle awkward and difficult discussions with employees. Many difficult conversations can impact employee productivity, but as the manager or supervisor, you can learn to coach and counsel employees to create a calmer work environment and increase staff retention and productivity in the process.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Handling Difficult Conversations in the Workplace
Human Resources Soft Skills Bundle
The Human Resources Soft Skills Bundle combines the skills needed to successfully maintain employee relations within a company. Participants will learn the basic tools to handle numerous human resource situations such as interviewing, orientation, training, safety, harassment, discrimination, violence, discipline, and termination. Within these workshops students will learn Business Succession Planning, Contract and Crisis Management, Employee Onboarding, Recruitment, Termination, Health and Wellness at Work, Hiring Strategies, Workplace Diversity, and Harassment strategies. Having a talented group of employees has always been a key to success; it will translate into better performance and higher productivity.
Type of instruction: Self-Paced, Online
Price: $199
Hours to Complete: 152
Access to Curriculum Time: 12 Months
Register for Human Resources Soft Skills Bundle
Handling Difficult Employee Behavior
As a manager, handling difficult employee behavior is now your job. And it can be overwhelming to try to navigate the psychology of poor behavior to try to figure out how to improve the situation. This course is designed to prepare managers to deal with troublesome and difficult behavior by employees. By effectively addressing, coaching, and counseling employees, you can improve their behavior and improve morale, staff retention, productivity, and teamwork. This course uses videos to illustrate each behavior type so that you can more easily apply the techniques to your current work environment. Focusing on dealing with the behavior (not the person), tools and techniques for positive change are clear and well-defined.
Type of instruction: Online
Price: $199
Hours to Complete: 10
Access to Curriculum Time: 3 months
Register for Handling Difficult Employee Behavior
Performance Management
In its broadest sense, "performance management" is what every good manager does every day: makes sure employees know what they need to do to achieve the organization's goals, checks to make sure the employees are doing those things, praises employees for doing the right things, and uses constructive criticism when that is not the case. A formal performance management system simply makes sure all those management tasks get done consistently across an organization. This introductory-level course considers these varied elements of performance management. Earn SHRM and HRCI credit while mastering these important elements of human resource management.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Performance Management
Talent Management and Career Development
Drawing on material from Harvard Business School professor D. Quinn Mills' book, Principles of Human Resource Management, this introductory-level course covers the challenges and issues that organizations face in developing and retaining their employees.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Talent Management and Career Development
HR Ethics Series Bundle
Human resources professionals are charged with supporting the success of their organizations in ways that are ethical and socially responsible. Ethical organizations must consider questions about what is right and fair in all decision-making processes. Because HR professionals are involved in designing and enforcing policies that impact the people who work in an organization, they play an especially powerful role in shaping the ethical culture. Each of these 1.5-hour courses explores the relationship between human resources and creating an ethical workplace. While some delve into theoretical and philosophical questions about how we can know what is right and wrong, others focus on applying theory to practice in an organizational setting. After completing the courses in this bundle, the learner will be prepared to play an essential role in shaping the ethical culture in their workplace. Each self-paced course features an assortment of interactive exercises, videos, case studies, and assessments.
Type of instruction: Online
Price: $259
Hours to Complete: 10
Access to Curriculum Time: 12 months
Register for HR Ethics Series Bundle
Inc. Magazine: Building HR for Growth
An organization's success relies heavily on the team members who contribute to its mission. To build a culture and work environment where employees can thrive, organizations must be thoughtful and intentional about how they attract, hire, retain, and develop their employees. The courses included in this bundle address each one of these crucial HR activities and cover best practices and practical skills and strategies that business leaders, HR professionals, managers, and employees can use to grow their organizations and encourage a positive work culture. Courses in this bundle offer real-world examples, how-to lists and advice, industry spotlights, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. Hiring, Managing and Developing Talent Building an Inclusive Organization Leading High-Performance Teams HR Tools for Engaging Top Performers Upon successful completion of all courses in this bundle, you can download and print a Certificate of Completion.
Type of instruction: Online
Price: $299
Hours to Complete: 12
Access to Curriculum Time: 12 months
Register for Inc. Magazine: Building HR for Growth
PHR® Exam Prep Course
This completely online and self-paced, five-module Human Resources management course provides comprehensive preparation for the Professional in Human Resources (PHR®) certification exam. The course includes exam-taking tips, a detailed diagnostic test, practice questions at the end of each module, and a full-length, 175-question practice exam. A total of 365 practice questions address the five knowledge areas covered in the PHR® exam.
Type of instruction: Online
Price: $349
Hours to Complete: 25
Access to Curriculum Time: 6 months
Register for PHR® Exam Prep Course
Certificate in Human Resource Management
An effective human resource management strategy is a valuable asset to any company, but those running small businesses often cannot justify designating a full-time HR professional to manage employee relations, compensation, policy-making, performance management, and employee appraisals. This suite of courses will teach you the basics of managing the benefits and policies that support an effective staff. What does an employer need to know about anti-discrimination regulations? What are the key aspects of pay policies? How can employers avoid the traps of the employee selection process? In this suite of courses, you will discover the answers to these and other important questions. Each 3 to 5 hour, self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that will engage you and structure your learning about human resource management. Upon successful completion, you can download a printable certificate of completion for this online course suite. This certificate has no textbooks or prerequisites.
Type of instruction: Online
Price: $399
Hours to Complete: 21
Access to Curriculum Time: 12 months
Register for Certificate in Human Resource Management
Associate Professional in Human Resources ® (aPHR ®) - Live Online
Learn about the exciting world of today's Human Resource Management and prepare for the aPHR ® Exam throughout this online course. This HR management course weaves together solid human resource principles, timely research and recent events, such as the latest rise in unemployment and financial problems facing the U.S. and other countries. This course highlights important challenges facing managers and employees in today's business climate. Interesting case studies explore real companies and organizations in-depth and delve into some of today's most effective, unique approaches in dealing with HR issues. Upon completion of this course, students will have the skills necessary to serve as Human Resource Managers, as well as the preparation needed to sit for the aPHR ® exam.
Type of instruction: Instructor Led, Live Online
Price: $1,099
Hours to Complete: 156
Access to Curriculum Time: Schedule Varies
Register for Associate Professional in Human Resources ® (aPHR ®) - Live Online
Associate Professional in Human Resources ® (aPHR ®) with Exam Voucher - Live Online
Learn about the exciting world of today's Human Resource Management and prepare for the aPHR ® Exam throughout this online course. This HR management course weaves together solid human resource principles, timely research and recent events, such as the latest rise in unemployment and financial problems facing the U.S. and other countries. This course highlights important challenges facing managers and employees in today's business climate. Interesting case studies explore real companies and organizations in-depth and delve into some of today's most effective, unique approaches in dealing with HR issues. Upon completion of this course, students will have the skills necessary to serve as Human Resource Managers, as well as the preparation needed to sit for the aPHR ® exam.
Type of instruction: Instructor Led, Live Online
Price: $1,574
Hours to Complete: 156
Access to Curriculum Time: Schedule Varies
Register for Associate Professional in Human Resources ® (aPHR ®) with Exam Voucher - Live Online
Human Resources Professional Exam Prep - Live Online
Learn about the exciting world of today's Human Resource Management and prepare for the PHR ® Exam throughout this online course. This HR management course weaves together solid human resource principles, timely research and recent events, such as the latest rise in unemployment and financial problems facing the U.S. and other countries. This course highlights important challenges facing managers and employees in today's business climate. Interesting case studies explore real companies and organizations in-depth and delve into some of today's most effective, unique approaches in dealing with HR issues. In addition, this course provides study materials to help prepare for the PHR ® Exam. The PHR ® Exam Study Guide will be utilized throughout the course to supplement the Human Resource Management textbook and provide review materials for exam prep. Upon completion of this course, students will have the skills necessary to serve as Human Resource Managers, as well as the preparation needed to sit for the PHR ® exam.
Type of instruction: Instructor Led, Live Online
Price: $1,199
Hours to Complete: 36
Access to Curriculum Time: Schedule Varies
Register for Human Resources Professional Exam Prep - Live Online
Building and Supporting a Remote Workforce
Some benefits of remote work include greater scheduling flexibility, increased employee retention, and larger talent pools to draw from when filling positions or building a team. While organizations benefit in a variety of ways from fully remote work settings, remote work can also present unique challenges, such as breakdowns in communication, diminished company culture, and lower employee engagement. This course examines how organizations can leverage the benefits of remote work while mitigating the challenges. Topics covered include talent planning, performance management, organizational development, and employee engagement—examined in the context of a remote work setting. Through learning about remote work, HR professionals will be better equipped to propose hybrid solutions that align with organizational goals.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Building and Supporting a Remote Workforce
The Hybrid Workplace
Many have speculated that the era of the traditional office is now over. As organizations adjusted to remote work during the COVID-19 pandemic, employees and business leaders witnessed the unique advantages of remote work, including greater flexibility, increased productivity, and better work-life balance. The Monday-to-Friday in-office schedules of the past have lost their appeal and utility. Through this course, HR professionals will learn how to support employees and organizations shifting to hybrid work arrangements. Through this course, HR professionals will learn how to recruit, train, and support employees working in hybrid settings. Topics covered in the course include how to foster a strong organizational culture in a hybrid setting, and how to manage transitions between remote and in-person work.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for The Hybrid Workplace
The Modern Office
While there are many benefits associated with remote work, there are certain tasks and activities that can't be easily replicated in a virtual environment. Team collaboration, brainstorming, and culture-building are better suited for in-person settings, where team members can work side-by-side and connect in real time. As organizations transition to hybrid work arrangements, business leaders and HR professionals will need to assess how and when in-person work will be conducted and what the expectations will be for managing job tasks and responsibilities in a hybrid environment. This course examines how the modern office has been reshaped and explores the activities best suited for in-person settings, and addresses topics such as employee health and safety and workspace design.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Small Business - Entrepreneurship
Introduction to Entrepreneurship
Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.
Type of instruction: Online
Price: $129
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Introduction to Entrepreneurship
Finance 101 for Entrepreneurs
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of finance, including startup financing; pricing; cash flow; and financial ratios. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 8 issues a year.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Finance 101 for Entrepreneurs
Leadership and Management for Entrepreneurs
This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.
Type of instruction: Online
Price: $129
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Leadership and Management for Entrepreneurs
Inc. Magazine: Building a Fast-Growing Business
Startups and small businesses are the growth engines of the American economy, but that growth doesn't just happen by itself. Growing a business takes time, hard work, and skill—and it certainly helps when you can get a lot of practical advice along the way. This bundle is based on Inc. Magazine's award-winning journalistic content and features practical, experience-based assignments that will provide entrepreneurs and small-business owners with the skills necessary to navigate the various stages of growing a business. Courses in this bundle offer real-world examples, how-to lists and advice, industry spotlights, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. Finance 101 for Entrepreneurs Hiring, Managing and Developing Talent Marketing 2020: Strategy & Execution Optimizing Operations and Managing Crises Becoming a Better Leader Selling Like a Pro
Type of instruction: Online
Price: $399
Hours to Complete: 18
Access to Curriculum Time: 12 months
Register for Inc. Magazine: Building a Fast-Growing Business
Business Law for Entrepreneurs
When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.
Type of instruction: Online
Price: $129
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Business Law for Entrepreneurs
Strategic Marketing for Entrepreneurs
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
Type of instruction: Online
Price: $129
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Strategic Marketing for Entrepreneurs
Certificate in Entrepreneurship
This online certificate program introduces key issues in entrepreneurship for those looking to start a business on their own. What does it take to build and grow a business from scratch? What personal characteristics are shared by successful entrepreneurs? What types of resources are available to budding entrepreneurs, and where can you find them? Learners who complete this program will have the answers to those questions and others that are essential to the success of their businesses. Each 3 to 5 hour, self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage entrepreneurs and structure their learning about their field. Upon successful completion, you can download a printable certificate of completion for this online course suite. This certificate has no textbooks or prerequisites. Upon successful completion of all courses in this certificate program, you can download and print a Certificate of Completion.
Type of instruction: Online
Price: $599
Hours to Complete: 25
Access to Curriculum Time: 12 months
Small Business - Management & Leadership
Introduction to Small Business Management
Introduction to Small Business Management is designed for prospective and current small business owners, entrepreneurs, and managers who want to understand the basics of running a successful small business. Managing a small business can be quite challenging, and this course provides an overview of small business operations, including business planning, legal issues, financial management, human resources, managing people, marketing, and customer care. Small business owners and managers should be better prepared to effectively deal with common problems and capitalize on market opportunities based on what they've learned.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Introduction to Small Business Management
Optimizing Operations and Managing Crises
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of business operations and crisis management. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 8 issues a year.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Optimizing Operations and Managing Crises
Becoming a Better Leader
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of business leadership, including communication and motivation; leading teams; leading virtual workers; and leading during times of change. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 8 issues a year.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Becoming a Better Leader
Leading and Managing Change
Whether adopting new technology or adapting to a drastic shift in an organization's core focus, change is a constant in any successful business. Managers play a fundamental role in successful effecting changes across an organization, and meanwhile, humans, by nature, will often resist change out of fear of the unknown. This introductory course addresses the key issues managers face in a dynamic environment. By understanding the steps in effecting change and how to overcome resistance, a manager can successfully lead change at various levels of an organization. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Type of instruction: Online
Price: $79
Hours to Complete: 4
Access to Curriculum Time: 3 months
Register for Leading and Managing Change
Leading and Managing Small Businesses
Small business leaders are responsible for inspiring employees to do their part to bring about the organization's goals. Good leaders must have a vision of where the business is going, possess strong communication skills, and be able to bring out the best in the people they lead to make that vision a reality. While the fundamentals of leadership and management are the same in large and small business settings, one or two bad leaders can more quickly have a detrimental impact on a small business. This course will prepare you to lead and manage employees in your organization, whether you are navigating through periods of change, growth, or stress. You will learn about some of the qualities and values shared by successful leaders, like decisiveness, adaptability, and humility, as well as common managerial challenges and techniques, strategies, and best practices to overcome those obstacles.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Leading and Managing Small Businesses
Project Management for Small Businesses
Small business management involves overseeing both small and large projects. Not all projects require extensive planning, but project management techniques can help teams of all sizes meet their goals more efficiently. This course introduces fundamental project management concepts, reviews common project pitfalls, and explains the importance of each of the five stages of the project life cycle: initiating, planning, executing, monitoring/controlling, and closing.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Project Management for Small Businesses
Law for Small Businesses
Small business owners and entrepreneurs must have a working knowledge of many different fields, including the law. This course covers the basics of business law as it pertains to small businesses, franchises, and entrepreneurial endeavors. The topics considered include legal structures for new ventures, contracts, intellectual property rights, real property, employee rights, tax responsibilities, and product warranties and liabilities. While small business owners should be familiar with these issues, there is no substitute for having qualified legal counsel. The course also explores the relationship between a business and its legal representatives, how to find a small business lawyer, and at what stage legal counsel should be sought.
Type of instruction: Online
Price: $99
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Law for Small Businesses
Budgeting and Financial Analysis for Small Businesses
This course will introduce you to the budgeting process and financial analysis. In module one, you will develop your ability to prepare budgets, generate pro forma financial statements, and analyze budget variances. Module two will focus on analyzing the financial position of your business through financial ratio analysis, benchmarking, and break-even analysis.
Type of instruction: Online
Price: $99
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Budgeting and Financial Analysis for Small Businesses
Accounting and Finance for Entrepreneurs
This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
Type of instruction: Online
Price: $129
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Accounting and Finance for Entrepreneurs
Intro to Business Analysis
Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the principles and concepts of business analysis, with a focus on the following six areas: needs assessment, stakeholder engagement, requirements elicitation, requirements analysis, requirements tracing and monitoring, and solution evaluation. This course covers the common stages of a business analysis project and describes common terminology and tools and techniques utilized by a business analyst. It provides subject matter expert testimony by business analysis practitioners on important topics related to successfully completing business analysis activities. This course also considers the place of business analysis and product development life cycles within the greater scheme of project life cycle management. While this course is not officially or directly aligned as an exam prep course, it contains sufficient content that can be used as a resource for individuals preparing for the PMI-PBA® or IIBA-CBAP® certification exams, containing over 170 questions.
Type of instruction: Online
Price: $599
Hours to Complete: 18
Access to Curriculum Time: 6 months
Register for Intro to Business Analysis
Small Business Management (ACE CREDIT®)
This online course provides learners with a fundamental understanding of the most critical areas in small business management. Throughout nine segments, learners will explore the varied tasks, such as accounting, budgeting, business law, marketing, and project management, that small business owners must master to be successful. The self-paced course offers an assortment of interactive exercises, videos, case studies, and self-assessments that engage students and provide opportunities to practice business management skills.
Courses include: • Accounting Fundamentals for Small Businesses • Budgeting and Financial Analysis for Small Businesses • HR Fundamentals for Small Businesses • Introduction to Small Business Management • Law for Small Businesses • Leading and Managing Small Businesses • Project Management for Small Businesses • Small Business Management Final Exam (ACE CREDIT®) • Small Business Management Introduction Course (ACE CREDIT®) • Small Business Marketing
Type of instruction: Online
Price: $559
Hours to Complete: 22
Access to Curriculum Time: 12 months
Small Business - Sales & Marketing
Small Business Marketing
Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Small Business Marketing
An Overview of Marketing
Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
Type of instruction: Online
Price: $79
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for An Overview of Marketing
Selling Like a Pro
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of sales, including the sales funnel and pipeline; lead qualification; presentations; metrics; and closing. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 8 issues a year.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Selling Like a Pro
Marketing 2020: Strategy & Execution
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 8 issues a year.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Marketing 2020: Strategy & Execution
Strategic Marketing for Entrepreneurs
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
Type of instruction: Online
Price: $129
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Strategic Marketing for Entrepreneurs
Content Marketing
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Type of instruction: Online
Price: $89
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Register for Content Marketing
Conversion Rate Optimization
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Conversion Rate Optimization
Digital Marketing Strategy
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Digital Marketing Strategy
Google Analytics
Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Marketing Automation
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. In Module 2, the single customer view is introduced as it relates to cultivating leads. The module then covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. Loyalty programs are discussed and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Type of instruction: Online
Price: $79
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Register for Marketing Automation
Mobile Marketing
In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Paid Search (PPC)
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Type of instruction: Online
Price: $99
Hours to Complete: 4
Access to Curriculum Time: 3 months
Register for Paid Search (PPC)
Search Engine Optimization
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Search Engine Optimization
Social Media Marketing
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Type of instruction: Online
Price: $79
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Register for Social Media Marketing
Web Analytics
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Learners in this course will expand their knowledge through games, videos, case studies, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
Type of instruction: Online
Price: $79
Hours to Complete: 3.5
Access to Curriculum Time: 3 months
Small Business - Accounting, Finance, Bookkeeping & Taxes
Finance 101 for Entrepreneurs
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of finance, including startup financing; pricing; cash flow; and financial ratios. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 8 issues a year.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Finance 101 for Entrepreneurs
How to Read a Financial Statement
Financial statements can look intimidating and, as a non-financial manager, you may feel like ascertaining the right conclusion from a financial statement is like finding a needle in a haystack. This course covers financial reports and their meaning. You will learn the fundamentals and importance of the income statement, balance sheet, and statement of cash flows, and how they can be used to manage a business. You will also be exposed to financial (ratio) analysis.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for How to Read a Financial Statement
Introduction to Business Statistics
Statistics is the science of collecting, organizing, and analyzing data in order to make more effective decisions. As such, statistics is critical to a successful business. This introductory-level course is meant for non-financial managers. Understanding statistical techniques can help any manager responsible for marketing, management, accounting, sales, or other business functions. This course will also cover graphical representations of data that your stakeholders may expect when reviewing the results of any statistical analysis.
Type of instruction: Online
Price: $79
Hours to Complete: 4
Access to Curriculum Time: 3 months
Register for Introduction to Business Statistics
Financial Mathematics
Financial Mathematics is a building block to learners in the field of finance. The topics expose the user to fundamental concepts such as cash flows, present value, future value, yield and probability that form the basis for further advanced learning.
Type of instruction: Mentor Supported, Online
Price: $250
Hours to Complete: 16
Access to Curriculum Time: 3 Months
Register for Financial Mathematics
Accounting Fundamentals for Small Businesses
Following basic accounting principles is an essential and necessary part of any business, regardless of size. As a small business owner, it is crucial to recognize the importance of maintaining proper financial records. Accounting records help identify sources of revenue, monitor the progress of business operations, assist in identifying areas that need improvement, and aid in preparing accurate financial statements. This course will introduce you to fundamental accounting concepts and develop your ability to record and analyze business transactions, and prepare the four major financial statements.
Type of instruction: Online
Price: $99
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Accounting Fundamentals for Small Businesses
Budgeting and Financial Analysis for Small Businesses
This course will introduce you to the budgeting process and financial analysis. In module one, you will develop your ability to prepare budgets, generate pro forma financial statements, and analyze budget variances. Module two will focus on analyzing the financial position of your business through financial ratio analysis, benchmarking, and break-even analysis.
Type of instruction: Online
Price: $99
Hours to Complete: 5
Access to Curriculum Time: 3 months
Register for Budgeting and Financial Analysis for Small Businesses
Small Business Income Tax Course Level 1
Students explore how to start a business and choose a business entity. The course expands on business organization in areas such as record keeping, receipts, expenses, and income. Topics for this course include sole proprietorships, partnerships, corporations, s-corporations, payroll taxes, retirement plans, and dispositions. This course presents an introduction to small business returns. Upon successful completion of this course students should be able to start preparing the less complex business returns.
Type of instruction: Mentor Supported, Online
Price: $499
Hours to Complete: 30
Access to Curriculum Time: 3 Months
Register for Small Business Income Tax Course Level 1
Small Business Income Tax Course Level 2
Recent economic changes make it more important than ever for taxpayers to claim all of the credits and deductions due to them and to pay no more than the exact amount of taxes they owe. As a result, qualified tax preparers are in high demand.
Type of instruction: Mentor Supported, Online
Price: $499
Hours to Complete: 30
Access to Curriculum Time: 3 Months
Register for Small Business Income Tax Course Level 2
Intuit QuickBooks Online Plus
In this course, you will learn how to use QuickBooks Online Plus by completing two monthly accounting cycles. In the first lessons, accounting for selling service items will be covered. In later lessons, both service items and inventory items that are sold will be covered. Preparing payroll and creating a new company will also be included. Prior to taking this course, you should be familiar with the accounting cycle and how it is related to a business. While no prior knowledge of QuickBooks Online is required, it will be beneficial to have an understanding of accounting principles.
Type of instruction: Self-Paced, Online
Price: $999
Hours to Complete: 100
Access to Curriculum Time: 12 Months
Small Business - Human Resources (HR) Management
HR Fundamentals for Small Businesses
The people who make up your business are among your most valuable assets. Proper management of those human resources is critical for creating and sustaining a skilled and engaged workforce, developing a positive business culture, and generating a competitive advantage. Human resource personnel are involved in tasks like recruiting, selecting, compensating, training, developing, and disciplining employees. Who carries out these tasks varies depending on a business' size and organization. Large organizations may have a dedicated HR manager or even an entire HR department. In smaller businesses, on the other hand, HR responsibilities may be carried out by the CEO or business owner, delegated to staff, or outsourced. Regardless of whether they will be responsible for carrying out HR tasks themselves, small business owners should be aware of important human resource issues, options, and controversies. This course reviews key areas in human resource management, like crafting job descriptions, finding the right people for those jobs, fairly compensating employees, and responding to performance issues. We also survey important employment laws and some best practices for creating a workplace that is safe and healthy for employees. Experts provide commentary and share their personal experiences relating to common HR issues.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for HR Fundamentals for Small Businesses
Introduction to Human Resource Management
Human Resource Management includes the vital tasks of recruiting, screening, interviewing, training, appraising, disciplining, rewarding, and developing the employee—both for business and non-profit enterprises. Since all managers have HR responsibilities, it is important that they have an understanding of the key concepts of this increasingly important function, especially since many decisions they make about employees have possible legal ramifications. This introductory-level course draws on material from Harvard Business School professor D. Quinn Mills' book, Principles of Human Resource Management.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Introduction to Human Resource Management
Hiring, Managing and Developing Talent
This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of human resources management, including recruiting; onboarding; talent development; and company culture. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a one (1) year complimentary subscription to Inc. Magazine ($19.99 value). Your subscription will start with the current issue. Inc. Magazine publishes 8 issues a year.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Hiring, Managing and Developing Talent
Performance Management
In its broadest sense, "performance management" is what every good manager does every day: makes sure employees know what they need to do to achieve the organization's goals, checks to make sure the employees are doing those things, praises employees for doing the right things, and uses constructive criticism when that is not the case. A formal performance management system simply makes sure all those management tasks get done consistently across an organization. This introductory-level course considers these varied elements of performance management. Earn SHRM and HRCI credit while mastering these important elements of human resource management.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
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HR Ethics Series: Building an Ethical Organization
Why do ethical people commit unethical acts? While individual morality certainly plays some role in ethical decision-making, the whole is larger than the sum of its parts. Corporate culture is integral to inspiring the best from employees and identifying any ethical problems immediately. HR professionals are critical for building and maintaining an ethical organization, as they are responsible for advertising jobs, screening applicants, and onboarding, training, and monitoring employees. This course lays out the components of an ethical organization with special attention on how HR facilitates the process of building and maintaining an ethical corporate culture.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
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HR Ethics Series: Issues in the Workplace
Among the more important ethical obligations of organizations are those that involve the health, safety, and fair treatment of employees. Employers have a moral and ethical obligation to protect employees against discrimination, harassment, and harm. This course reviews common workplace issues and strategies for how to address them. Because human resources professionals play a crucial role in supporting employee well-being, this course pays special attention to the role of HR in preventing and resolving issues in the workplace.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Issues in the Workplace
HR Ethics Series: Leadership and Organizational Ethics
Everyone knows that leadership is important in business ethics, but what kind of characteristics does an effective ethical leader have? How should an ethical leader deal with a crisis? Through business scenarios and real-world examples, this course addresses how leaders build ethical organizations. It addresses leadership by example and the practices leaders institute in the organization, including how leaders can effectively deal with a crisis or an ethical lapse.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
Register for HR Ethics Series: Leadership and Organizational Ethics
HR Ethics Series: Common Ethical Challenges
There are certain ethical challenges that employees and organizations are likely to face. Many of these challenges arise due to the commercial nature of business. Business owners and leaders are interested in generating a profit and accruing assets, and because of this, morally troubling situations can be difficult to identify, evaluate, and navigate clearly. This course examines ethical challenges that companies and organizations may encounter and steps for how to address them. While all members of an organization are responsible for promoting and preserving an ethical culture within the organization, this course pays special attention to the role that human resources professionals play in mitigating ethical challenges.
Type of instruction: Online
Price: $39
Hours to Complete: 1.5
Access to Curriculum Time: 3 months
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Preventing Sexual Harassment
Preventing Sexual Harassment provides a guide for managers for recognizing sexual harassment and unlawful discrimination in the workplace and for responding to and resolving complaints. After completing this course, you should be able to: Explain the EEOC definition of sexual harassment in the workplace Describe the differences between quid pro quo harassment and hostile work environment harassment Outline what constitutes "unwelcome conduct" from a legal perspective Explain how managers can detect the signs of hostile work environment Discuss the stages of a sexual harassment investigation Understand best practices for preventing sexual harassment
Type of instruction: Online
Price: $49
Hours to Complete: 3
Access to Curriculum Time: 3 months
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Employee Rights
From establishing an ethics code to handling disciplinary issues, human resource managers play a key role in protecting the rights of employees by ensuring they are treated fairly, and that appropriate laws and policies are enforced. In this course, you will learn about issues relating to employee rights in the workplace. We'll consider the relationship between HR and ethics, employment laws that protect the rights of workers, and appropriate procedures for disciplining and terminating employees. The second half of the course will focus on unions and labor relations.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Employee Safety
The safety of employees should be a primary concern for employers. Human resource managers play a crucial role in ensuring workplaces are not only as safe as possible, but also in compliance with safety-related rules and guidelines. This course introduces various workplace hazards and health issues and explores the relationship between employers and the Occupational Safety and Health Administration (OSHA).
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Employee Selection
Hiring the right staff for the job can be make or break. In this introductory-level course, you will learn about the process of selecting the best candidate from a large, diverse pool of high-quality applicants. Based on D. Quinn Mills' book, Principles of Human Resource Management, the course discusses how to conduct an effective job interview, asking questions that elicit relevant information, and avoiding questions that might be seen as discriminatory. You will also consider how to discover more about a candidate through the use of reference checks, background checks, and testing. Earn SHRM and HRCI credit as you develop your understanding of this critical human resources element.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
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Handling Workplace Conflict
As a manager, you will undoubtedly deal with conflict. And as you look around to figure out who will keep the peace, you might be realizing that person is now you. This course introduces the various forms of conflict that can arise in the workplace and presents strategies that managers can use to help deal with conflict situations. It includes video commentary from an expert in the field and presents some fictitious real-world scenarios that allow learners to practice applying the skills and strategies discussed throughout the course.
Type of instruction: Online
Price: $99
Hours to Complete: 6
Access to Curriculum Time: 3 months
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Handling Difficult Conversations in the Workplace
If you're a manager or supervisor, you have probably been faced with a difficult conversation with a direct report. Not only do these conversations require sensitivity, delicacy, and in all likelihood, confidentiality, but how the conversation is handled can greatly impact the outcome. This course seeks to prepare learners to better handle awkward and difficult discussions with employees. Many difficult conversations can impact employee productivity, but as the manager or supervisor, you can learn to coach and counsel employees to create a calmer work environment and increase staff retention and productivity in the process.
Type of instruction: Online
Price: $79
Hours to Complete: 3
Access to Curriculum Time: 3 months
Register for Handling Difficult Conversations in the Workplace
Human Resources Soft Skills Bundle
The Human Resources Soft Skills Bundle combines the skills needed to successfully maintain employee relations within a company. Participants will learn the basic tools to handle numerous human resource situations such as interviewing, orientation, training, safety, harassment, discrimination, violence, discipline, and termination. Within these workshops students will learn Business Succession Planning, Contract and Crisis Management, Employee Onboarding, Recruitment, Termination, Health and Wellness at Work, Hiring Strategies, Workplace Diversity, and Harassment strategies. Having a talented group of employees has always been a key to success; it will translate into better performance and higher productivity.
Type of instruction: Self-Paced, Online
Price: $199
Hours to Complete: 152
Access to Curriculum Time: 12 Months
Register for Human Resources Soft Skills Bundle
Handling Difficult Employee Behavior
As a manager, handling difficult employee behavior is now your job. And it can be overwhelming to try to navigate the psychology of poor behavior to try to figure out how to improve the situation. This course is designed to prepare managers to deal with troublesome and difficult behavior by employees. By effectively addressing, coaching, and counseling employees, you can improve their behavior and improve morale, staff retention, productivity, and teamwork. This course uses videos to illustrate each behavior type so that you can more easily apply the techniques to your current work environment. Focusing on dealing with the behavior (not the person), tools and techniques for positive change are clear and well-defined.
Type of instruction: Online
Price: $199
Hours to Complete: 10
Access to Curriculum Time: 3 months
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